Online ways of marketing are becoming the new way to reach to a wide array of potential customers worldwide. Instagram Marketing has particularly proved to be an attractive prospect to a number of companies. This is because of the ability that these companies have in terms of sharing the images of their product.
People are more likely to favour a company that takes the initiative to showcase what it has in store for its intended viewers. There are a number of creative ways that will help you benefit even more from the platform that you have with Instagram as a company.
Take advantage of Instagram profiles to target a wider audience
The revolution in the Instagram platform in 2012 that made it accessible on other devices other than mobile means that you can draw to a number of people who use these other gadgets. When you post strategic stuff concerning your company, many viewers will feel drawn to your products and will have the urge to try them.
Engage your audience with contests
When you want to break into a certain sector, the best way to do this would be to make potential customers feel like part of the community. Photo contests have become a common trick that companies take advantage of and they also serve to inform people on your company as well as products to get likes on Instagram.
Through voting and choice of winning pictures dedicated to the niche you are marketing, you will fire up the curiosity of many people concerning the things you produce.
Find a way of capturing and retaining the attention of your followers
When you have managed to draw some followers to your pictures using Instagram, you need to have a way of having them coming back for more. This means that you need to provide an incentive towards this end.
Promo codes have been known to draw to many people and through them, you can then inculcate a sense of loyalty in these followers. Promo codes can be awarded as a token appreciation for continued viewership of your pictures.
Contests too can be a means of drawing to many people and ensuring that they do not leave by having them held frequently.
Include your customers in your pictures
When people are shopping for products or services, they have an innate need to have someone who has had an experience with the kinds of products they need.
When you feature some of your loyal customers in the pictures you upload, you can be sure that you will win several more people over. This is because they will construe this to mean that you have given them a glimpse on the other side of the coin.
Use pictures uniquely in teaching about your company and products
One way to achieve this, for example, is to have the location to your company done into an attractive picture and uploaded. The history of the company can also be captured creatively in this manner. The potential for profitability with Instagram Marketing is sound; you just need to know how to invoke it to portray your products in good light.
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